Dormant MSK · 6+ months

193

SMS-first, 4 touches over 4 weeks

Dormant pelvic floor · 6+ months

29

Clinician-personal message

Dormant acupuncture · 6+ months

31est.

Re-engage with seasonal angle

Annual recall · 12+ months

118est.

Gentle 3-message nudge, runs monthly

Post-discharge no-rebook

15est.

Finished treatment, didn't book next episode

Birthday this week

8est.

Personal message, optional voucher

Anniversary · first appt

12est.

1 year since first visit

New patient welcome

Auto

Sent on first booking, 3-message sequence

Episode-end follow-up

24est.

Check-in 4 weeks after discharge

No-show recovery

5est.

Didn't attend last week's appt

Cancellation win-back

3est.

Cancelled, didn't rebook within 7 days

Review request

18est.

Post-treatment, satisfied-patient filter

Referral ask

22est.

Past 5-star reviewers, ask for a friend

ACC renewal nudge

47est.

ACC claim approaching expiry

Back-to-sport season

80est.

Past sports-injury patients, pre-Feb

End-of-year benefit use-it

150est.

Patients with unused medical insurance

Workshop / event invite

Custom

Promote clinic events, pelvic-floor talks etc

Membership / package offer

40est.

High-frequency patients, package deal

Cross-sell pelvic / acu

60est.

MSK patients matching pelvic / acu profile